The only all-digital bank in the US partners with leading Atlanta entrepreneur, chef and philanthropist Pinky Cole on a community giveback program
ATLANTA, December 13, 2021–(BUSINESS WIRE)–Varo Bank, N.A., the only all-digital nationally chartered bank in the US, has partnered with Pinky Cole to advance a shared goal of eliminating the barriers to financial freedom and wealth creation at the grassroots level.
Pinky broke boundaries to achieve success on her own terms when she launched Slutty Vegan ATL, the plant-based Atlanta restaurant phenomenon with a national following. She has since founded the Pinky Cole Foundation to support others in their entrepreneurial dreams. Varo, launched in 2017, was founded with the vision of building a better bank for millions of consumers who have been underserved and overcharged by the traditional banking system. Together, they aim to help Atlantans create a brighter future and gain financial ground during this holiday season.
“I built my business from scratch and know firsthand that everyone deserves the opportunity to make their money work for them, regardless of their history or income level,” notes Pinky Cole. “I’m so thrilled to partner with Varo as their mission truly resonates with what I represent and believe in. Together, we can do more to help people with the tools and access they need to successfully manage their money and put themselves on stronger financial footing.”
Additional information about Varo and Pinky’s upcoming giveback can be found below:
Pinky’s December Days of Giving: The December Days of Giving are an initiative where Pinky performs acts of kindness for the community in the lead-up to the holidays. This year, Varo is making a donation to empower up to 40 Atlanta entrepreneurs with the funds to launch and sustain their small businesses. The funds will be used for the business owners to obtain legal licenses and cover other start-up costs that pose an inequitable barrier to entry for aspiring entrepreneurs from underrepresented backgrounds and financial circumstances.
New Slutty Vegan Gwinnett Opening: To celebrate Pinky’s boundary breaking success and commitment to her community, Varo will be supporting the opening of the fourth Slutty Vegan ATL location in Duluth on December 18, 2021 by offering free meals and other giveback surprises to customers and community members in attendance.
Varo x Pinky Cole Giveback Sweepstakes: In January, Varo and Pinky will launch a community-based sweepstakes to provide opportunities for greater financial and professional empowerment. Prizes include one year of mentorship from Pinky Cole for an aspiring entrepreneur or professional, one year of financial coaching from Varo’…….