Speakers discuss building wealth at Black Empowerment Brunch – – The Lasso

Marianne Williamson was the one who asked, “who are we not to be?” in her infamous speech speaking on our deepest fears as human beings. Who are we not to be confident or resilient? Capable and willing of the life we live every single day while establishing who we are every step of the way.

The Black Empowerment Brunch is an event hosted by the Residence Hall Association (RHA) in hopes of empowering African-American and POC students around campus and inspiring them in the life they have.

This year, the brunch was planned by selecting what RHA thought students needed right now, which was pushing themselves forward and building wealth. This year’s theme was trademarking your name and establishing yourself with the name that you have.

The first speaker of the event was Soulgood owner and Texas Woman’s University (TWU) alumni Cynthia Nevels. Nevels was awarded as the 2018 Best Food Truck in Dallas and has created food for many celebrities, including Billie Eilish.

For seven and a half years, Nevels has struggled in establishing her trademark with her business, Soulgood, but this afternoon Soulgood was officially a trademarked business.

“The greatest transformation for me came in starting my business and going for it,” Nevels said.  

Nevels laid out many different steps one can take in finding out. One step was owning everything you create. In this manner, you are able to control it all from start to finish. 

“Oftentimes, businesses and corporations can get mixed up with making the dollar versus how you will make the dollar,” Nevels said. 

Being able to not confuse the two when it comes to your business and making sure you have a strong foundation and plan when it comes to spearheading your business is essential. 

“Demanding and controlling everything is how you can truly trademark yourself”, Nevels said. 

Additional keynote speaker and Director of the Center for Student Leadership Lawrencina Oramalu spoke to students about three fundamentals that are essential in trademarking your name: breaking, building and branding.

To trademark anything means taking a certain word, phrase or symbol and identifying the trademark with a good or service. Trademarking  is how customers often distinguish people from competitors,and essentially how it can be used the exact same way when it comes to our lives.

“We shouldn’t let people try to change our name, because they will”, Oramalu noted. 

While being a student in college students typically answer to their major, classification and future career. This only teaches students their what and not their why. 

Lawrencina challenged students to find their why; Why are they choosing the path they selected? …….

Source: https://www.twulasso.com/speakers-discuss-building-wealth-at-black-empowerment-brunch/