Women are better investors than men, a 2021 Fidelity study found. Yet some estimates suggest that as few as 26% of women have invested in the stock market, a staggering statistic alongside the persistent gender pay gap, which held steady in 2020 and is expected to widen in the wake of the pandemic.
Courtesy of Treasury
Why are women so hesitant to join the investing world? According to Her First $100K founder Tori Dunlap, it’s because they’re so often excluded from financial conversations. “The world of the stock market and the world of investing is super white finance bro-y, and it’s all about the next sexy investment,” Dunlap says. “So many of our community members have gotten educated or are starting to get educated about how to save and pay off debt, but they’re still feeling intimidated by investing.”
With its “fighting the patriarchy by making you rich” tagline, Dunlap’s Her First $100K is on a mission to change the status quo by getting more money into women’s hands. And Dunlap’s fast rise to social-media stardom and staunch advocacy of financial feminism have paved the way for her next exciting venture: partnering with Treasury co-founders Elias Rothblatt and Ivar Vong to launch the Treasury app, an education platform revolutionizing the way women invest.
Dunlap, Rothblatt and Vong all want to bring these important financial conversations into the mainstream — and a serendipitous series of events helped the trio realize that teaming up was the way to make that happen.
“We want to find places where there is a really open conversation about money happening on a larger scale”
While Rothblatt and Vong were building media company The Outline, which sold to Bustle Digital Group in 2019, they bonded over the struggles of startup life. “We had a very honest conversation about money,” Rothblatt says, “and we were like, ‘Wow, we want to find places where there is a really open conversation about money happening on a larger scale, somewhere we can have a more real, inclusive conversation about it.’” Rothblatt and Vong began to ask people in their network how they like to learn about money, and they spoke to one woman who said her “financial life was a mess” before she found Her First $100K on Instagram. It was a turning point. Rothblatt DM’d Dunlap requesting a meeting, and the idea for Treasury was born.
Image Credit: Elias Rothblatt, left, and Ivar Vong. Courtesy of Treasury.
Joining the app starts with a virtual Investing 101 workshop; users pay $99 to participate and learn investing fundamentals — and can even make their first investment during the event. Treasury’s beta version launched in …….